SMS is the cheapest way to distribute your marketing and promotional messages. Cost isn’t the only advantage, text messages have a 98% open rate compared to only 20% for email. Texts are also read and responded to over 200% faster than email. The average SMS response rate is 45%, versus email’s response rate of roughly 6%. Plus, your text messages, unlike email, won’t get buried or end up in junk mail, completely unread.
Pro tip: Create clickable links to save on characters and keep your messages concise.
“text messages have a 98% open rate which is 4 times more than email”